Android Offers More Flexibility for App Developers




Mobile apps help drive business and brand awareness for your company. But which platform should you choose iPhone Android Windows Phone 7 Blackberrybr





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There is no doubt that mobile apps are changing the way
businesses engage and communicate with consumers, and have created a brand new
industry in mobile app development. Apple was first to market with its App
Store and public API program, allowing virtually anyone to create mobile apps
and make money potentially. Android followed shortly after with its App
Marketplace, and Windows Phone 7 has recently entered the space as well. And,
lets not forget about Blackberry, which owned the smart phone world for years
before iPhones and Androids made smart phones cool for everyone, not just
executives.So, as a business leader, where should you focus your mobile
apps efforts Lets look at the numbers.Apple is leading the way, boasting over 350,000 apps as of
May 2011 check the title tag on the App Store page,
but Android is gaining momentum. In fact, in early May, Google confirmed
that the Android Market offered over 200,000 apps. Compare that to data
from just a year earlier in April 2010 Apple had 185,000 apps compared to
Androids 38,000. Clearly, Android is catching up.As far as device sales, Android has already pulled ahead. Recent datafrom
NPD Group suggest that Android is by far the most popular consumer smart phone
platform, owning 53 of the U.S. consumer market share, while both Apple and
Blackberry RIM have just 19. Also, a recent PC World articlementioned
a March 2011 survey by GetJar that indicates Android shows no signs of slowing
down, with 40 of consumers responding that their next smart phone will be an
Android phone, compared to just 16 who said their next phone would be an
iPhone. From a development perspective, Android is the most flexible
platform. Developers can create apps using Apple, Windows, or Linux technology
Apple only gives you one option guess which one. The app development and
submission process is also much more open for Android compared to Apple and
other mobile platforms. Once you submit an app to the Android Marketplace, it
is instantly available for users to download and install on Android devices.
Apple, on the other hand, requires you to wait for approval, and rejects some
apps based on concept, design, or functionality. This creates a certain quality
standard for iPhone and iPad apps, but is frustrating for developers who can
sometimes get caught in a black hole trying to get an app approved. The instant
approval process for Android apps streamlines the process, and Google takes
more of a laissezfaire approach in that it pulls apps that get a lot of
complaints, but stays out of the way otherwise.However, Android isnt perfect. The main disadvantage with
Android is that you have so many devices to test, rather than just three for
Apple iPhone, iPad, and iPod. Inconsistencies across devices can create
problems for your apps performance and reputation. On the flipside, making an
app compatible with so many devices creates a larger potential user base.
Android is also a bit behind Apple in the tablet space, though there are
several new Android tablets coming out this year. Also, the Android platform is
expanding into TVs, exercise equipment, and other electronics, so you need to
stay current on all the latest devices.So, where do you go from here Android iPhone In short,
the answer is both and include a Windows Phone 7 and Blackberry app if
resources allow. Android and iPhone are here to stay. While Apple got most of
the attention in the early years of mobile apps, Android has proven its a force
to be reckoned with. The bottom line is, the more platforms your apps integrate
with, the more brand awareness and revenue you can drive back to your business.












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